Challenge
- Align the new Barbour International autumn range with a renowned UK model, local to Liverpool – to also help promote the new Liverpool Tessuti Store.
- Create beautiful content to inspire and engage with the Tessuti female audience.
- Manage both talent and brand approval processes – to ensure content is shared and gains maximum exposure.
Solution
- Model Abbey Clancy was chosen to be the face and at the forefront of the campaign.
- We use set builders and lighting technicians to build bespoke arches for the set.
- We used soft lighting and hints of reds and browns to reflect both Barbour’s old-school heritage and Abbey’s modern femininity.
- Ensuring the utmost shoot privacy we hired a high end London studio and private transportation for talent and management team.
- Smoothly managed a tight schedule and ensured all requirements were met, for crew, brand and talent.
Results
- Both parties were very happy to work together for the second time and were very pleased with the
content produced. - All parties succeeded in sharing content across their channels giving the brand and store the required sales uplift which resulted in a continuation of the partnership.
