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Challenge
- Align the new Barbour International autumn range with a renowned UK model, local to Liverpool – to also help promote the new Liverpool Tessuti Store.
- Create beautiful content to inspire and engage with the Tessuti female audience.
- Manage both talent and brand approval processes – to ensure content is shared and gains maximum exposure.
Solution
- Liquid directed and produced the ‘Made In Liverpool’ campaign with Stephen Graham, Abbey Clancy, Miles Kane and Chelcee Grimes.
- The campaign was multifaceted with stills and video lookbooks and an interview series with the talent.
- The team also directed, shot and edited the screen content for the 47 screens in the store.
- The event and production teams facilitated the launch party event with Denis Sulta, as well as supporting the in-store ‘Made In Liverpool’ music series with artists Miles Kane, Mahalia and Ewan McVicar.
Results
- Both parties were very happy to work together for the second time and were very pleased with the
content produced. - All parties succeeded in sharing content across their channels giving the brand and store the required sales uplift which resulted in a continuation of the partnership.
