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Challenge
- To create a campaign to launch the new Berghaus Heritage range within Scotts Menswear.
- Capture Jamie’s personality and humour, as well as key locations within Liverpool which have great significance
to him.
Solution
- Liverpool was chosen, as this is Jamie’s hometown and Berghaus is a vastly worn brand within the city.
- Multiple locations were used which ere all of great significance to Jamie from the early days of his career.
- Filmed key shots and incidentals along the Albert Dock in Liverpool to set the location.
Results
- Content was humorous and engaging showing Jamie’s personality throughout.
- Gave rich and evocative content for the Scotts social channels, in store and online.
- One of the shots was used for Jamie’s ‘North End Kid’ single cover.