Challenge
- To create a collaborative campaign bringing together Mitchell & Ness’ authentic jersey and apparel collection with Leeds United FC.
- To celebrate a new brand partnership and appeal to both audiences.
Solution
- Urban locations around Leeds city centre were sourced to give an American sports feel but with a strong urban edge.
- Both male and female models were selected to show that the products could also be worn across
both genders.
Results
- Both Leeds United FC and Mitchell & Ness shared content across their social channels to maximise the reach of the campaign.
- The project was the bench mark for future Mitchell & Ness collaborations with other UK football clubs.
- Rich assets were produced and supplied to both Mitchell & Ness and Leeds United FC for instant usage across social channels, in stores and online.