Levi’s Tailor Academy

Challenge

To help launch the new Levi’s Tailor Academy.
To create and develop a brand identity and visual style with supporting collateral.

Solution

A new brand identity was created and used across a wide range of collateral such as booklets and leaflets.
Edits were filmed and produced to introduce the Tailor Academy and for training purposes.
At the first event The Levi’s Tailors were given a bespoke branded box containing a metre of denim and were challenged to make their own tool belt.
An online hub was created for tailors to share photos of their customised pieces.

Results