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Challenge
- To increase sales of the key winter items.
- To gain maximum content exposure and social reach.
- Location for shoot needed to be particularly ‘cold’ to emphasise the extreme benefits of the products.
- Imagery needed to be breathtaking as well as showing off premium product detail.
Solution Iceland
- Location in Iceland sourced, booked and managed with glacial backdrops.
- Influencers sourced, from Iceland, with strong following and kudos.
- Supplied a bank of beautiful imagery, easy to apply to all client assets.
- Provided behind the scenes footage for internal usage and Instagram.
Solution Launch Event
- To promote the range alongside an exclusive viewing of a photographic exhibition by photographer Jo Shutter.
- Created the e-invites, store displays, leaflets and bags.
- Managed the attendance of Essential Journal and guest list of industry influencers and local businesses.
- Managed the event exhibition, DJ, security and guest list.
Results
- The use of influencers meant maximum social exposure, social reach was up on previous winter campaigns.
- Assets supplied allowed usage flexibility across online and print.
- Sales of coats exceeded expectations.
- Event attracted key guests and excellent feedback.
- Gained excellent coverage within Essential Journal.
