Challenge
- Cannes Lions International Festival of Creativity is where the advertising and communications industry meet to see the world’s best work.
- At the festival is where insights from iconic thought leaders, ideas from innovative companies, and inspiration from every corner of the creative marketing community come together for a week of global networking, world-class learning, and benchmark-setting Awards – at the world’s biggest celebration of history-making creativity.
- The festival takes place both in the Palais and across the whole city of Cannes so a large volume of collateral is required.
Solution
- Assets created included stage graphics, directional signage, edits to showcase nominated work, toolkits for each country represented, social media packs for award nominees and winners plus much more.
Results
- Over 12,000 to 13,000+ registered delegates attended the official program with some estimates for total attendees in the area exceeding 100,000 people.
- 350+ brands were represented including Apple, Unilever, Duolingo, and e.l.f. Beauty participated.
- 550+ agencies participated.
- Attendees came from 97 countries.
- More than 500 speakers participated in over 200 content sessions.
- Speakers included figures such as Reese Witherspoon, Marc Pritchard and Serena Williams.
