Levi’s x LFC – Liquid 25

Challenge

To create a campaign which effectively represents a mutual brand collaboration.
Capturing the shared community values of the two brands.
To appeal to fans who want to ‘show their colours’ whilst maintaining their authentic sense of style.

Solution

Campaign created, content filmed in a local community art base Make Liverpool.
Make created hand sewn denim flags ̵ for in store and shoot usage.
Created and supplied a full suite of digital and print assets for instant usage.

Results

Very strong e-commerce sales in initial launch month, new dedicated Levi’s x LFC page worked well.
Online sales volume of jeans exceeded expectations.
Assets provided for LFC channels were deemed as a very high standard.
Pleased with the ready-made assets and large volume of them – ease of use client side.
Smooth running of campaign and management of brand relationship.

The Levi’s® x LFC partnership is one grounded in giving back to the community — which is why Liquid were the perfect creative partners for this project. As a local Liverpool agency and LFC fans themselves, they understand the community aspect at the heart of this collaboration — and executed a creative campaign that brought together two iconic brands seamlessly.

Richard Hurren — Levi’s® Vice President. North Europe