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Challenge
- To showcase the international brands available at the store using an iconic global city.
- To source stunning locations and models within a set budget.
- To quickly turnaround 6 weeks of campaign edits, all with clear consistent campaign messaging with an aspirational feel.
Solution
- Tokyo was agreed upon for the most exciting and aspirational global location.
- Set up a partnership with a local production company, ensured they were briefed daily on location requirements.
- Created beautiful/lively content which enabled this campaign to stand out and showcase their international brands with more edge.
Results
- Key brands within this campaign invested in more bespoke shoots following the success of this campaign.
- Increased product offering for the key stores.
- Gained head office acclaim as a ‘benchmark’ campaign for others to follow.