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Challenge
- Create specific content to engage with the 3 x main Scotts identified ‘tribes’: Music, Sport Urban and Terrace.
- To come up with a story for the content and source locations which compliment the narrative.
- To highlight key products for the summer which are on sale at Scotts Menswear.
Solution
- Portsmouth was chosen, various locations were booked and prepped.
- Video content and graphics were designed and applied in post production.
- Filmed key shots in and around Portsmouth for incidentals and to help with the narrative of the story.
Results
- High Engagement was achieved across all social channels.
- The campaign created enjoyable and engaging content. Content was lively, funny and filled with camaraderie.
- Gave rich and evocative content for the Scotts social channels, in stores and online.
