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Challenge
- To create collateral to communicate to all staff, partners and brands that work for and with them what makes Liverpool ONE, and also Liverpool as a city, special and show how they can be part of it.
- To educate people on the the values, aims and standards that they strive for.
- To appear warm and uplifting to reflect the family and community feel of Liverpool ONE.
Solution
- A series of video animations were created to engage with staff in a new, informal way.
- A family of characters were designed to reflect and celebrate the diverse range of people in Liverpool ONE.
- The animations had a lighthearted Scouse voiceover for an authentic feel and to connect with the audience.
Results
- The staff onboarding process is now more consistent, friendly and engaging with the use of the new animations so help continued to maintain the high standards within the team and around the estate.
- As they were so well received and loved the characters were then brought to life away from the initial animations and feature throughout the offices and meeting room on various additional collateral including wall vinyls with guidelines created to support this.