Challenge
- To create a campaign which effectively represents a mutual brand collaboration.
- Capturing the shared community values of the two brands.
- To appeal to fans who want to ‘show their colours’ whilst maintaining their authentic sense of style.
Solution
- Campaign created, content filmed in a local community art base Make Liverpool.
- Make created hand sewn denim flags – for in store and shoot usage.
- Created and supplied a full suite of digital and print assets for instant usage.
Results
- Very strong e-commerce sales in initial launch month, new dedicated Levi’s x LFC page worked well.
- Online sales volume of jeans exceeded expectations.
- Assets provided for LFC channels were deemed as a very high standard.
- Pleased with the ready-made assets and large volume of them – ease of use client side.
- Smooth running of campaign and management of brand relationship.
The Levi’s® x LFC partnership is one grounded in giving back to the community — which is why Liquid were the perfect creative partners for this project. As a local Liverpool agency and LFC fans themselves, they understand the community aspect at the heart of this collaboration — and executed a creative campaign that brought together two iconic brands seamlessly.
Richard Hurren — Levi’s® Vice President. North Europe